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| Curriculum |
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The MBA Program curriculum is split into two different yet complementary learning experiences:
The Required Curriculum (RC) forms the first year of study and establishes a common foundation in the fundamental practices of business including finance, marketing, leadership, negotiation, operations, strategy, and more.
All students participate in the same set of classes across any section. In addition to acquiring specific analytical and quantitative skills, students become acclimated to MBA Program standards of communication and collaboration, and develop strong, lasting relationships among themselves.
The Elective Curriculum (EC) follows the RC's breadth of experience with an opportunity for depth, breadth, or both: students choose from courses in their choice of areas as well as field-based learning opportunities to gain a more concentrated expertise in the industries, functions, and ideas that interest those most.
MBA BASIC COURSE STRUCTURE |
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| SEMESTER I |
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SEMESTER II |
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MB 101 Principles & Practices of Management
MB 102 Organizational Behaviour
MB 103 Accounting for Management
MB 104 Quantitative Techniques
MB 105 Managerial Economics
MB 106 Seminar on Executive Communication
MB 107 Workshop on Computers for Management
MB 108 Viva-voce |
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MB 201 Business Environment
MB 202 Production and Operations Management
MB 203 Human Resource Management
MB 204 Marketing Management
MB 205 Financial Management
MB 206 Workshop on Research Methodology
MB 207 Workshop on Information Technology
MB 208 Viva-Voce |
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| SEMESTER III |
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SEMESTER IV |
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MB 301 Applied Operations Research
MB 302 Corporate Legal Environment
MB 303 Major-I
MB 304 Major-II
MB 305 Major-III/ Minor-I
MB 306 Seminar on Management Information Systems
MB 307 Presentation of Training Report
MB 308 Viva-Voce |
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MB 401 Strategic Management
MB 402 Project Management & Entrepreneurship
MB 403 Major-IV
MB 404 Major-V
MB 405 Major-VI/ Minor-II
MB 406 Final Research Project (200 Marks)
MB 407 Viva-Voce |
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| PUNJAB TECHNICAL UNIVERSITY - SPECIALIZATION COURSE STRUCTURE |
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| MARKETING (III -Sem) |
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FINANCE (III -Sem) |
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MBA 901 Consumer Behaviour
MBA 902 Marketing Research
MBA 903 Retail and Supply Chain Management
(IV -Sem)
MBA 904 Advertising and Sales Management
MBA 905 Rural Marketing
MBA 906 Services Marketing
MBA 907 International Marketing |
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MBA 921 Security Analysis & Portfolio Management
MBA 922 Direct Tax Planning
MBA 923 Strategic Financial Management
(IV -Sem)
MBA 924 Management of Financial Services
MBA 925 International Finance
MBA 926 Management Control Systems
MBA 927 Financial Engineering |
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| Human Resource Management |
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Information Technology Management |
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(III -Sem)
MBA 961 Social Security & Labor Welfare
MBA 962 Training & Development
MBA 963 Industrial/Organizational Psychology
(IV -Sem)
MBA 964 Industrial Relations & Labor Laws
MBA 965 Organization Development
MBA 966 Performance & Compensation Management
MBA 967 International Human Resource Management |
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(III -Sem)
MBA 981 Programming in C/C++
MBA 982 Relational Database Management System
MBA 983 Software
(IV -Sem)
MBA 984 E-Commerce & IT Enabled Services
MBA 985 Introduction to Computer Network
MBA 986 Visual Programing |
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| Retail Management |
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MBA 551 Retail Concept and Environment
MBA 552 Supply Chain Management
MBA 553 Retail Store Management
MBA 554 Retail Branding & Strategy
MBA 555 Customer Relationship Management
MBA 556 Mall Management & Risk Management |
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